Investing in Emotion: Buying Art That Resonates

Collectors often ask whether to buy with the head or the heart. I believe the best collections begin with feeling—and then get supported by knowledge. When a painting moves you—stops you mid-scroll or pulls you across a room—that reaction is worth trusting. Emotion creates longevity. Trends fade, but connection deepens as you live with the work. Do your due diligence—learn the materials, ask questions, understand care—but let the heart lead. I love hearing when a painting becomes part of morning routines, quiet evenings, or family celebrations; that’s return on attention. Buying art isn’t only an investment in an object; it’s an investment in the quality of the atmosphere you choose to live in.